Gaming Management Consulting 702-386-2210

Overview

Results speak for themselves, and at Santo Gaming, we get results for our clients. We specialize in distressed gaming assets and manage gaming properties by focusing on profitable revenues and at the same time aggressively manage expenses. We take a fresh look at all projects, meet with owners, shareholders, banks and all constituents, agree on the goals and develop the plans and implementation, on time and on budget.

We clearly understand the difference of writing a check or receiving one. We manage all businesses as our own and have a realistic and common sense approach to solving problems and achieving results. Whether the goals are to prepare the asset for sale or increase profitability for long term gain, we have the experience and knowledge base to achieve the desired results.

No two assignments are the same as each market and property have their unique issues and opportunities, but with our overall operational and marketing experience, we create turnaround situations in relatively short periods. We help make the hard choices easier and implement effectively and in a very timely and respectful manner.

Known For

We focus on gaming operations and marketing integration, brand positioning, strategic plans, player segmentation and identifying opportunities to grow existing revenues by creating sustainable competitive advantages. We identify profitable revenues and concentrate on operational efficiencies. Our overall goal is very simple…make the most amount of profit for our clients and manage each business as our own. With over 30 years of experience in Hotel and Casino Operations, Marketing and Sales in just about every gaming market, we combine creativity, common sense, experience and “know how” to achieve the desired results. Quite simply, we are “Turn Around Experts” and maximize all potential opportunities.

Capabilities

    Full Service Management

  • Daily Casino Operations
  • Hotel Management
  • Food & Beverage Development and Management
  • ToptoBottom Financial Oversight
  • Retail Development & Management
  • Entertainment Development & Operations
  • Contact Center Development, Oversight & Management
  • Engineering, Facilities & Purchasing
  • Government & Public Relations
  • Legal & Regulatory Compliance

Sales & Marketing

  • Competitive Repositioning of Existing Properties
  • Brand Creation, Positioning & Management
  • Analyze & Evaluate Market Segmentation
  • Casino Marketing, Junkets, VIP Host
  • Sales: Inside, Mainstream & Online Travel Agencies, Conventions & Groups
  • Advertising: Traditional & Online
  • eCommerce Setup, Optimization & Oversight
  • Social Media Brand Management
  • Database Marketing, Analysis and Optimization
  • Predictive Modeling
  • Transactional Capabilites/ Purchase & Sale

  • StarttoFinish Purchase and Sale Negotiations
  • PreSale Due Diligence & Analysis Transitional Agreements
  • Negotiations in all Operational Areas, as Necessary
  • Operational Analysis: Stand Alone vs. Corporate
  • Financial Analysis, Reporting & Oversight
  • Database Analysis to Provide Current & Future Values
  • EBITDA Forecasting
  • Evaluation of Deferred Capital
  • Expenses to IncreaseProperty Competitiveness
  • Price Range Estimations for Purchases & Sales
  • Systems

    • Site Wide Systems Integration Including: Hotel, Gaming & Marketing
    • Business intelligence
    • Data Warehousing & Mining
    • Analytical Tools
    • Yield Management

    Human Resources

    • Employee Evaluations & Training
    • Benefit Negotiations
    • Labor Relations & Negotiations
    • Development of Policies & Procedures
    • Hiring & Recruiting

    Strategies

    Not all situations are the same and at Santo Gaming, we recognize market and demographic differences. We do not utilize a “one shoe fits all” approach. We do not try to fit each project into any proprietary systems or company owned intellectual property. We develop unique strategies for each of our clients in all financial situations. We recognize the significant contribution of technology in the consumer environment and integrate technology with marketing and operations to gain competitive advantages. We are not constrained by owning proprietary software or systems, so we provide an unbiased approach to solving all problems. We have a large network of people and companies that we can reach out to if necessary. At Santo Gaming our strategy is to have well informed partners, no secrets, and maximize profits.

    Press

    Apertor Hospitality
    Nevada Meetings & Events
    Las Vegas Sun
    The Free Library